Hi! I’m Josh Rowland,
I’ve built websites for Fortune 200 companies and helped launch a local dental office with my wife, so I know what it’s like to juggle ADA, HIPAA, and online privacy all while trying to keep a small business running.
With 5 years of leading global healthcare projects and over 20 years of website development experience, I’ve seen what works, what matters, and what’s just noise.
I started Simply Lilac because too many dentists are left exposed by vague advice and overpriced “fixes.” My role is simple: help you avoid legal headaches, protect patient trust, and make sure your site reflects the clinical excellence you deliver every day.
I’ve built websites for Fortune 200 companies and helped launch a local dental office with my wife, so I know what it’s like to juggle ADA, HIPAA, and online privacy all while trying to keep a small business running.
With 20 years of experience leading global healthcare projects, I’ve seen what works, what matters, and what’s just noise.
I started Simply Lilac because too many dentists are left exposed by vague advice and overpriced “fixes.” My role is simple: help you avoid legal headaches, protect patient trust, and make sure your site reflects the clinical excellence you deliver every day.
If you’re like most practice owners, you didn’t go into dentistry to decode legal guidelines or audit a website.
But now, compliance worries are eating into your time, your budget, and your peace of mind.
You hired someone to “take care of the site.” It looks fine. It works okay.
Then one missed accessibility update, one unsecured form, one demand letter — and suddenly, your website isn’t just outdated. It’s a liability.
Behind the scenes? Legal gaps just waiting to be exploited.
Dentists kept coming to me, worried their site might not be compliant after hearing about another practice hit with a lawsuit. That’s when I realized something had to change.
One night after helping a client sort out a compliance issue, I realized my own wife’s practice, the one we co-own, had some of the same risks. Despite my background in healthcare tech, we weren’t fully covered either. If a seasoned developer with enterprise compliance experience could miss this, what chance did other dentists have?
I knew there had to be a simpler, more proactive way to fix the problem. Dentists don’t need another tool. They need a guide who understands both the risk and the reality of running a practice today. They need a partner who can help them navigate the changes and keep an eye on what they might miss.
That’s why I built Simply Lilac, to keep practices protected without the panic.
I’m worried my site might get us in trouble and I have no idea how to check.
I reviewed their sites... then looked at my own practice’s, and saw the same risks staring back. There were ADA compliance issues that would make it hard for someone with a disability to use the site, exactly the kind of gaps that lead to legal exposure and patient frustration.
For years, I’d been solving this exact problem at the enterprise level: auditing, documenting, and securing global healthcare sites that served millions. I built Simply Lilac to deliver enterprise-grade protection in a format designed for small practices that is clear, focused, and affordable.
Today, Simply Lilac helps dentists stay protected with the same clarity, structure, and standards I used at a Fortune 200 global healthcare enterprise.
My job isn’t to sell software or push unnecessary rebuilds. It’s to serve as your compliance guide; someone who translates complex rules into clear steps and protects your practice before problems surface.
Simply Lilac brings enterprise-level discipline to independent dental offices, with flat-fee clarity, practical tools, and year-round support.
- Clarity over jargon
- Documented proof over guesswork
- Calm, proactive protection over panic
I’ve audited and protected websites for both global brands and small-town practices.
Every audit includes clear documentation. You can hand it to your IT team, your legal counsel, or even opposing counsel if needed.
Our goal is to prevent demand letters from showing up at all. But if they do, you will already have what you need to respond, not with panic, but with proof.
I help my wife with her dental practice, serve as treasurer for a 550-home HOA, stay hands-on with home renovation projects, and best of all, I’m a dad.
I’m the kind of person who rewires a room on the weekend and reads privacy regulations in the morning because I want to understand how they actually work.
I like systems that run quietly, do what they’re supposed to, and hold up under pressure. That mindset shows up in everything I build, including your website.
ADA and HIPAA rules aren’t slowing down. Demand letters are still hitting inboxes every week.
But you don’t need to figure this out alone. You’ve invested too much in your team, your patients, and your practice to let your website be a liability.
Book a free 15-minute Site Safety Check and I’ll help you spot the biggest red flags before they become real problems.
No pressure. No jargon. Just clarity.